Tuesday, June 27, 2006

Golf Anaglyph 3D Website

ClubMax3D.com is finally live -- the first golf-centric anaglyph website (At least, we think it's the first. ) The northeast golf and business 3D website. marketing press is getting special hand-delivered releases/packages today announcing it. We'll see what kind of a buzz it creates.

One issue is: will this be dismissed as just a gimmick? It's actually not a gimmick. 3D is perfect for viewing golf courses. We're experts in golf course photography, and even so, our 2D photos do not tell the story of a golf course. Golf is all about the layout and the land -- elevation changes, contours, little dips and valleys and hills, and trees in the way, and deep bunkers -- all things that don't stand out in a regular photo. Sure the photo can be pretty, but it will never tell the whole story.

People often turn to video to show off a course layout (for example, when we met renowned golf architect Rees Jones at Pinehurst on a photo shoot, he immediately asked if we did golf video, instead). But video cannot be printed, and is much more difficult to retouch. 3D anaglyph really does bring a whole new dimension to viewing golf courses.

The other issue is: how will the website work? The site is built using a mix of ColdFusion, Flash and Spry -- Adobe's new AJAX framework, and the layout is CSS based. Getting all of these languages and syntaxes to mesh was a fun challenge, and hopefully will work across most browsers.

There are also some relatively large images to download, and video. The target market is pretty high-end, comprised of the media and people who can afford a New York area golf membership, so I'm assuming their systems will be able to handle all the site throws at them. You never know, though. Also haven't yet tested the site on a Mac.

So "Get Your Glasses" and check it out! If you don't have 3D glasses (what?!) just let me know. We've got plenty, including some sunglass-style ones with black plastic frames. They're very fashionable.